Maaco
Maaco had decades of brand recognition behind them, but the goal was to make the iconic “Uh-Oh, Better Get Maaco” line feel relevant for a new generation. We helped reintroduce the campaign with a more upbeat, modern approach — turning everyday car mishaps into moments people could laugh off instead of stress over.
The integrated campaign introduced a new brand personality through character-driven storytelling, custom music, and a series of relatable “Uh-Oh” scenarios designed to connect with drivers in a more human way. The result was a campaign that felt fresh while still staying true to what made the brand memorable in the first place.
The work helped contribute to Maaco’s strongest sales year in its 50-year history, with 55% of paint and auto body business directly tied to marketing efforts. The anthem spot alone generated more than 13 million YouTube views, while the brand also saw a 340% increase in Instagram followers.
EDPNC
Outdated perceptions and intense competition from better-funded states were holding North Carolina back. The Economic Development Partnership of North Carolina (EDPNC) saw an opportunity to raise the state’s profile by going “All In”. This research-driven, multi-channel campaign redefines North Carolina for a new audience, successfully shifting national sentiment. The results speak for themselves: CNBC’s Top State for Business in 3 of the last 4 years, a pipeline of thousands of new jobs, and billions in potential investment. North Carolina isn’t just playing the game — it’s winning.
Results:
- #1 America’s Top State for Business awarded by CNBC in 2025, 2023, and 2022 (#2 in 2024)
- $7B+in potential investment tracked from campaign-attributable leads
-10,000 direct campaign inquiries generated by digital campaign
-+9 points in positive perception of North Carolina since 2021.
Showtime
For the highly anticipated Tank Davis vs. Ryan Garcia showdown, our team created a campaign of 36 commercials promoting the Pay Per View event across multiple platforms. The work played a part in building massive anticipation around the fight, helping drive it to become the 5th most subscribed PPV event of all time and the 5th highest-grossing gate in Las Vegas history.
To help bring the scale and energy of the campaign to life, we also utilized AI-powered creative tools to generate and enhance a wide range of background assets and visual environments throughout production.
New HOLLAND
BEYOND PERFORMANCE
Step into a New Holland and your experience will go beyond performance. Beyond the ad cliches every brand pumps out. Because the combo of you and New Holland takes everything to a new level. Something that can only be experienced at the controls. It can’t be explained with the usual marketing words that are thrown around, so we created some of our own.
Within the campaign, we captured photography and video of their full product lineup to support a wide range of assets, including social content, online video, digital display, and a plethora of additional creative deliverables.
Cone Health
Talk to Your Doctor | Primary Care
Because more people are choosing to manage their health themselves, Cone Health’s communications will need to take on an educational role on why primary care is so important.
Driving Idea: Choose a Cone Health PCP, gain a long-term partner in health.
Sports Medicine
Because many assume sports medicine is only for athletes, Cone Health will need to educate consumers that sports medicine is for anyone who wants to be active and stay active (including those already leading active lifestyles and those who aren’t).
Driving Idea: Choose Cone Health Sports Medicine, gain a long-term partner in staying active
and well.
Cone Health
Virtual Care | Project Overview
While Virtual Care had been a priority for Cone Health prior to Covid, they were still in the process of optimizing their virtual operational system when the pandemic hit. During lockdown, the ability to connect with patients virtually became critical. We were tasked with developing a campaign that communicates the availability of Virtual Care options that can complement an in-person visit or in many cases replace an in-person visit.
Cone Health has Virtual Care offerings across multiple service lines (i.e. Primary Care, Urgent Care, Emergency Care, Heart, Ortho & Behavioral) but exactly what is offered varies, therefore a higher level messaging approach is required.
Walmart Family Mobile
Travel The National Parks
AETNA
Buypower Card Site Redesign
Contextual Food Buypower Card OLA
Buypower card Short Term Value Prop OLA
BUYPOWER CARD SOCIAL
Osprey
Time Warner Cable Business Class
Supreme Source
Shinola
Vodafone
